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  Date  Article 
1)   10/12/04  Hollywood Glitterati And NRDC
This spring David co-chaired the NRDC's charity gala, "Earth to LA! NRDC is probably best remembered for the Alar hysteria it engineered in 1989. NRDC launched its "Give Swordfish a Break" campaign in 1998 with help from
2)   5/6/04  Fish Fraud, Back Again
That's the edict from the misnamed Seafood Choices Alliance (SCA), a consortium of food agitators determined to steer the public away from fish they deem politically incorrect. SeaWeb began as a "project" of the Natural Resources...
3)   11/20/02  Fish (scare)monger vessel gets a new captain
In a bid to rehabilitate its beleaguered image, the Washington, DC environmental group SeaWeb has announced that it is replacing long-time executive director Vikki Spruill with Dr. Will Ferretti. SeaWeb’s press release notes that Ferretti has spent his entire career running recycling programs, first in New York State, and then on the ...
4)   10/7/02  Giving credit where credit isn’t due
Once again claiming “victory” for an outcome in which they played no part, activists at SeaWeb are patting themselves on the dorsal fins this week over the “dramatic recovery” of Atlantic swordfish stocks. Along with the Natural Resources Defense Council, SeaWeb ...
5)   9/16/02  Fishy, fishy figures
The Boston Globe reported on Thursday that the SeaWeb, a Washington, DC green group, tried to engineer a ban on Atlantic swordfish just four years ago. This year’s fishy ...
6)   7/15/02  Seafood, With a Side of Confusion
” “They don’t want you to eat cod, because it’s [supposedly] depleted. ” “I wrote a letter to [the Monterey Bay Aquarium] and said they’re dead wrong about lobster. ” Earlier this year the U.S. Departments of State and Commerce published a brochure on Chilean sea bass.
7)   5/22/02  Fish Fight
The cooked-up campaign against seafood hit The New York Times this week, with the leading paper covering an "effort to save imperiled sea bass." "Is Chilean sea bass an endangered species? It's all because of a Greenpeace-backed effort...
8)   5/7/02  Fish Story
The "Take a Pass on Chilean Sea Bass" campaign will roll into Washington, D.C., tomorrow, at which time anti-seafood activists will reveal a list of more than 60 local restaurants that have agreed to remove the dish from their menus. During the swordfish effort, "SeaWeb and the
9)   2/21/02  Activists Fishing For Attention
Packard Foundation-funded SeaWeb, and other activist groups, want you to take the fish off your dish. Many California restaurant patrons now cannot get the popular Chilean Sea Bass, Bon Appetit's 2001 Dish of the Year. Another natural food vendor, PCC Natural Markets...
10)   1/3/02  Fish Stories… With A Catch
SeaWeb's been down this stream before, with its discredited "Give Swordfish A Break!" SeaWeb is now at the center of the set of strange bedfellows that make up EcoFish, a company that hawks activist-approved seafood that can cost consumers up to 20 percent more than a ...
11)   10/1/01  Hook, Line, and Sinker
br> "Pardon the Apocalyptic tone, but we're already seeing the beginning of the end," writes Hayes, sprinkling his fish stew of a story with quotable morsels from the National Audubon Society, Greenpeace, SeaWeb, and other leading anti-food-choice notables. Ecofish, a joint effort of Audubon and other groups, is the first approved national distributor of MSC fish -- and "prices typically run 10 to 20 percent higher than average...
12)   8/20/01  There's something fishy going on...
At about the same time that People for the Ethical Treatment of Animals (PETA) installed a new European chief whom Canada's National Post is calling "the fisherman's enemy," Canadian environmentalist David Suzuki called for aggressive limits on ocean fishing. An
13)   8/1/01  Seafood
Today's : San Francisco Chronicle plumbs the depths of the "sustainable seafood" movement, aided by nannies from SeaWeb, the Natural Resources Defense Council, Oceans Trust, and the National Audubon Society. Rod Moore, executive director of the West Coast Seafood Processors Association, sums the movement up well: "What concerns me is that [the guides] are couched ...
14)   7/6/01  Nanny PR guru publishes his manifesto
On Monday David Fenton, the slick spinmeister behind Fenton Communications, released "Now Hear This," a 32-page piece aimed at the "progressive" nonprofit community. Promoting Fenton's "nine laws of successful advocacy communications," the glossy book is an attempt to guide self-righteous NGOs (especially environmental groups) toward greater effectiveness in the public eye. The booklet was produced with a grant from ...
15)   6/11/01  Seafood Nannies Offer Hollow 'Choices'
This time, the public relations machine at Fenton Communications and Environmental Media Services is pushing something called the "Seafood Choices Alliance."
16)   5/14/01  Give Us All A Break
If you remember the ridiculous and unnecessary "Give Swordfish a Break" campaign foisted on us by SeaWeb and the Natural Resources Defense Council (NRDC), this will sound eerily familiar. The "Roe to Ruin" campaign will use the same techniques as "Give Swordfish a Break" did: SeaWeb and NRDC plan to intensely lobby celebrity chefs and members of Chefs Collaborative, in an attempt to get as many restaurants as possible to swear off all caviar. The only endorsed exception will be roe from ...
17)   12/11/00  Fish Tales
campaign) organized Chefs Collaborative and Environmental Defense to launch an offensive against seafood choice at the behest of a company with close ties to Chefs Collaborative. It's probably not a coincidence that Whole Foods Market, a Fenton client and supporter of many Fenton fear campaigns (See this Environmental Media Services press release; EMS is a Fenton-run organization.), Another question on the new campaign's website asks, "Isn't this just like the Give ...
18)   11/17/00  More Fish Stories
Fenton Communications starts a new campaign to push people away from eating commercially harvested fish. (See our headlines from the 15th) The next day, the Los Angeles Time features a story on a new American Fisheries Society report calling for commercial fishing restrictions. Maybe, but the American Fisheries Society has contributed information to Fenton's SeaWeb project (the group behind the unnecessary "Give Swordfish A Break...
19)   8/28/00  Taking Fish Off The Menu
Chefs Collaborative is acknowledging its part in Fenton Communications' nonsensical campaign to ban swordfish. SeaWeb (a Fenton creation) says, "We picked swordfish for our campaign because we knew it appealed to a lot of consumers," and not, of course, because swordfish were ever really in danger. Expect more of your favorite restaurant fare soon to follow on these anti-choice activists "You can't eat that!"
20)   8/11/00  Let's Hear It For The Lobster Lady!
Too often, SeaWeb and other nautical nannies generate scare headlines about vanishing seafood to bolster their calls for boycotts. But now, marine scientist Diane Cowan, aided by a veritable volunteer army of Maine lobstermen, is using hard scientific measurement -- and not politically tainted conjecture -- to prove her favorite seafood can be enjoyed by millions for years to come. By tracking baby lobsters sometimes no bigger than jelly beans, Cowan is building a realistic lobster ...

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